With Black Friday fast approaching, in this week's issue we've introduced a useful new feature to help boost your sales, as well as other tweaks and improvements to the system and some helpful hints:
Highlights
- Coupons can now trigger FREE DELIVERY!
With Black Friday on the horizon, you can now offer free delivery to customers with this new type of coupon.
You can narrow it down to just a specific delivery zone such as UK only & gain all the normal coupon controls over this including date ranges, maximum number of uses & more.
Available in Coupon Manager > add/edit Coupon > under "How much is this coupon worth?" it now gives the a tickbox option against the question: "Or do you want this coupon to trigger Free Delivery?". - Stress testing REC+
With big sales come big traffic spikes! We've been working with load testing tools more lately to stress test REC+ to it's limits to identify and optimise areas that could be affected by extremely large volumes of traffic. A deep dive article will follow on this soon. This is all part of ongoing improvements and monitoring of the core infrastructure and REC+ application performance.
Tweaks & Improvements
- Improvements to email delivery
Further improvements have been made so Sender & Return-Path addresses can always be the system address, which you can also now override.
This lets you be receive form reply emails from the visitors email, even through the sender address behind the scenes is actually still the system, which then prevents any SPF issues. - Further improvements to order manager
We have been delighted to introduce further improvements to Order Manager, after receiving a lot of useful feedback from you. Thanks.
Did you know...
- Email marketing reports
A somewhat hidden away feature of our Email manager system is reports on not only who read & clicked the emails, but also how many form replies & orders came from the campaign.
You can find these in Email Manager > View Sent Emails > Click the email you'd like to see > Check out the Ecommerce & Form Responses tabs. - Coupon usage reports
From inside coupon manager you can click the Report link between Edit & Delete to find a detailed report of orders that used the coupon, top products it was used on and more. - & more useful reports!
Remember there are a number of helpful reports to assist you in measuring the success of your Black Friday campaigns, as well as planning which products & categories to run offers on. These include: Top Products Report, Top Brand/Category Report, Top Pages Report & your Revenue Sources report.
Available in the Reports system in Admin.
