Top Picks
Here's a roundup of the changes we've released this year so far. It heavily showcases new e-commerce features but you can see all changes in detail covering the Content Management System, sales and prospect management, tracking and of course security updates. Visit the Update page.
If you are interested in enabling these features, please contact your account manager regarding licence upgrade and implementation costs.
Google Shopping Automated Discounts / 'Dynamic Re-pricing'
Major new feature for ecommerce stores advertising on Google
Google has launched a major new feature to help improve online product sales by dynamically lowering the price of your products shown via Google Ads compared to your competitors. The new product price is displayed on Google's Search Engine Results Pages and once the ad is clicked the price is then automatically lowered on the website product page to match. The amount of discount given can be set as a percentage across all products, or with specific prices on a per product basis. The price offered by Google is honoured for 48 hours only. Read the full article.
Free Samples
Secure more sales by offering free samples to prospective customers as trials, matching up products etc. Mark a product as a free sample with free delivery and as an addon so it doesn't show up in latest products etc. Free samples are ignored in the minimum order value checks at checkout when ordered without other products. However, if you then add a £10 item to cart, that item triggers the minimum value check and prevents the checkout from allowing the order to go through until the minimum order level has been reached. You can also set the maximum number of free samples you allow per customer order. Read the full article.
Re-Engagement Reminders
Remind new customers who haven't purchased to come back to the site, or specific groups of customers who haven't purchased in a set time frame.
Read full article.
Additional Abandoned Cart Followup Email Task
Further to the default abandoned cart followup email, you can now set additional followups such as a week or a couple weeks later as extra reminders to bring in sales.
Read about all abandonment followup features
Send personal-looking automated emails from account managers
Make automated emails to customers appear as personal emails from your account managers. Great personal touch for increasing open rates.
We've also added BCC support & ability to BCC account managers on emails being sent to their customers so they know what's going on e.g. dropping out of a VIP Club.
GA4 Consent Mode v2
We've updated our consent mode integration to ensure we share if the user has accepted different tracking and ads based storage and personalisation permissions so that Google can respect the visitor's choice. This is to bring the cookie policy, GA4 & Ads integration up to speed with the latest rules and best practice.
Auto Discontinue Products
Set products to automatically discontinue when they run out of stock as part of improving your stock management.
Admin alert emails modernised & improved
We've redesigned all the system alerts to bring them into 2024 and emphasise important actions you need to take.
Google Sheets integration for custom sales data reporting
Automatically sync your new order data to Google sheets allowing you to build custom reports or dashboards that are automatically updated and can be viewed on mobile and desktop devices.
Back In Stock Dates report
A single screen to view back in stock dates for all products and see which have expired but haven't been re-stocked yet.
Customer Order Analysis
Track trends over time for different groups/types/classifications of customers using this on-screen report and record sales contact actions and updates to main customer notes. Read more about Customer classifications, order analysis, sales summary and product discovery.
Customer Quotes via Manual Orders & Making Payments
We've introduced a new 'Quote order' state for orders, used when quoting via a manual order in admin so that your customer is be able to find the quote in their customer 'Previous orders' section when logged into their account, under a new Quotes tab.
Product Sales on-screen report
A valuable report for Product Managers and Product Development staff to to compare changes in sales and conversion rates of specific groupings of products, such as a range of product IDs or product categories by date ranges.
Read about Product Lifecycle & Forecast Reporting and Product Sales Report
Product Data Quality Report
Target high value or converting products with data issues to improve their quality and boost sales.
Read about our wide range of reporting
First Added To Cart (FATC) report
Find which items are added to cart first before buying other items.
Read about our wide range of reporting
Switching customers between different VIP Clubs / Managing Discount Levels Automatically
Alert customers when they are switched from one VIP club to another with a new email alert using the Email Task 'Swap VIP Club', such as upgrading from a trade club to a distributor club.
Read about the VIP Club system and uses
Our Magento integration now pulls in categories, manufacturers, orders & customers.
New admin areas are now also available for Magento Integration & Magento Order States to help manage the integration and update sync'ing between a Magento instance and REC+
Page Slices Mobile Styles
We've re-designed the way you manage many of the style/design settings with additional support for changing some styles between how they look on Desktop vs Mobile, such as different paddings and text alignments.
